Growth claims, itemized.
AI shortcuts, overnight business models, channel hacks. I test them or run the numbers, then print the receipt: what it costs, what it returns, and whether it holds.
Alberto Pérez Limón. Ten years in growth and product marketing, from early-stage startups to large corporates including Stepstone and Amadeus.
Playbooks by function
ProductActivation, onboarding, pricing and the experiments that move them.SalesOutbound, qualification and consultative selling, with and without AI.CustomerRetention, referrals, win-back and the loops that make customers return.DeveloperDocs, sandboxes and time to first call for products developers adopt.BusinessUnit economics, pricing models and which channels deserve a test.
One receipt, every two weeks.
A claim, the test, the five scores and how I would apply it. No hype.
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